The growth in the beauty industry is accelerating with each passing year as modern consumers desire to look good. Clean and natural beauty brands that are joining a broader, healthier lifestyle will benefit most from this growth.
Beauty is a dynamic industry that is particularly sensitive to changing consumer trends. Beauty brands need to stay agile and adapt to the changing expectations of their consumers.
In the beauty field, skincare and color cosmetics are particularly lucrative segments. The color cosmetics segment outperformed all other beauty categories globally, leveraging the glamor of social media, the desire for self-expression, and technologically-enabled makeup experiences.
For the future of beauty…
It describes emerging trends and growth factors for the beauty industry. Find out what these changes mean for the future of luxury beauty. You can also see what the most successful luxury beauty brands are doing to capitalize on changing consumer attitudes and technological innovations to drive long-term growth.
Here are 6 beauty innovations to win over modern consumers:
Luxury beauty brands need a fresh approach to win the hearts and minds of the modern wealthy consumer. Successful beauty marketing campaigns will leverage these six critical trends to appeal to health-focused customers:
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Increase discoverability and desirability by working with social media influencers
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Leverage crowdsourcing to develop new beauty products
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Deliver a holistic health experience through cross-segment collaboration
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Use digital technologies to provide personalized beauty solutions at scale
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Embrace diversity and be gender neutral
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Forget about anti-aging, think about healthy aging.
